From Ownership to Access — And Perhaps Back Again
· Enterprise AI · 7 min read
We stopped accumulating things and started accumulating access. AI may quietly reverse that.
The analysis
Two decades of digital business built a consistent story: ownership is friction, access is freedom. Software became subscription, media became streaming, transport became on-demand, and the balance sheet moved from the household to the platform.
AI complicates that arc in a way worth watching. Access models depend on the provider's continued willingness to serve you on stable terms. As more of a person's or a company's working context lives inside a model relationship — history, preferences, fine-tuning, accumulated instructions — the switching cost stops being about content and starts being about capability. That raises the value of things you actually control: local weights, exportable context, portable data, hardware capable of running useful inference without permission.
The counter-pressure is real. Frontier capability is capital-intensive and will stay centralised for the foreseeable future, so full ownership is not on the table for most workloads. What is on the table is a hybrid posture: rent the frontier, own the substrate that would let you leave.
For product strategists in durable goods, media and platforms, the question this raises is whether the last decade's assumption — that customers happily trade control for convenience — survives a period in which the provider can change the product's behaviour overnight. My working view is that a meaningful segment starts paying a premium for control again, and that segment is currently underserved.
Full essay on Substack: From Ownership to Access — And Perhaps Back Again.
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Discuss this with Prasanna: pw@prima-partners.com · book a 30-minute call.