What does Prima Partners do?

Prima Partners is the advisory practice of Prasanna Walimbe. It operates in three modes: AI & IT strategy advisory for CXOs, corporate AI enablement and delivery, and angel investment plus mentoring for early-stage founders in fintech, supply chain and applied AI.

Who is Prasanna Walimbe?

Prasanna Walimbe is a deep-tech operator with 20+ years of experience across AI evaluation and safety, AI/ML architecture, and financial research. He is an alumnus of IIT Kharagpur and IIM Calcutta and a Certified Independent Director advising boards on cross-border AI investments, operations and compliance.

Which sectors does Prima Partners focus on?

Fintech and BFSI, supply chain, manufacturing, and applied AI across enterprise use cases. Assurance work is mapped to the EU AI Act, ISO 42001 and the NIST AI Risk Management Framework.

How do I engage Prima Partners?

Email pw@prima-partners.com to start a conversation. Engagements run globally on a remote-first basis from Dubai.

What is AI governance consulting and what frameworks do you use?

AI governance consulting maps an organisation's AI systems, decisions and controls to a recognised risk framework — typically the EU AI Act, ISO 42001 and the NIST AI Risk Management Framework — and closes the gaps. Prima Partners runs checklist-based evaluations, model-risk reviews and board-level assurance for financial services, supply chain and applied-AI use cases.

Do you serve boards as an Independent Director?

Yes. Prasanna Walimbe is a Certified Independent Director and advises boards on AI strategy, cross-border investment and operations, and compliance obligations across jurisdictions — with a specialisation in fintech, supply chain and applied AI.

Do you offer corporate AI training and enablement?

Yes. Corporate AI enablement includes executive workshops, leadership AI literacy, hands-on programmes for delivery teams, and practical playbooks — AI realism vs hype, ML deployment, GTM for AI products, and the founder's mindset inside corporates.

Do you mentor or invest in startups?

Prima Partners writes angel cheques and provides hands-on mentoring to pre-seed and seed founders in fintech, supply chain and applied AI. Support covers technical architecture, GTM, commercial modelling and board readiness.

Insights on AI evaluation, responsible AI and enterprise practice

Long-form essays from Prasanna Walimbe — the working notebook behind Prima Partners' advisory work. Full archive on Substack; selected pieces below.

The Verification Premium — why the poor pay more for money, what verification cost has to do with it, and what AI can and cannot do about it.
Hiring AI Promised Objectivity. It Delivered a Single Point of Failure. — the largest-ever audit of AI hiring and what it means for vendor concentration.
AI Can Grade a Million Essays Overnight. That Doesn't Fix Testing though. — what generative AI actually changes about large-scale assessment.
The Slop Tax — how AI's race to ship is quietly billing the rest of us.